Pricing and Profit Management


Pricing and Profit Management




Objectives:

After attending this course you will learn how to:

• Influence future pricing policies through an informed assessment, and the effects of such policies on the market
• Improve customer management by understanding the influence of pricing on buyer behavior
• Manage the market through competitive pricing advantage
• Increase profit through the control of tactical pricing and management of pricing decisions 



Target group:

Marketing managers, product and brand managers, key accounts managers and sales force managers, as well as telemarketers



Contents: 

• The market implications of strategic pricing objectives
• Summary of ingredients for effective pricing
• Market analysis: demand curve and competitor analysis
• Pricing and value: measuring the customer’s perception of value
• The essential market pricing and discounting policies
• Pricing decisions: a framework for controlling tactical pricing

Course Duration:

5 Days / 25 Hours 




For more details don’t hesitate to contact the training officer:

on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln



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