Marketing in a Competitive Environment

Marketing in a Competitive Environment



Objectives:
Providing individuals involved in marketing functions with updated information and knowledge to help them make correct marketing decisions in a competitive environment.


Outline:
• Introduction to the marketing and sales concepts and differences between them
• Characteristics of marketing and success requirements in marketing
• Customer demands and needs (brainstorming)
• Successful conduct in serving customers (role play)
• Marketing environment and SWOT analysis
• Competition analysis steps and selection of the market sector
• Marketing and market research and surveillance system (case study)
• Marketing strategic options for an organization (defense, attack, subordination, leadership and challenge)
• Determine target market (case study)
• Product planning and development decisions and related strategies (case study + exercise)
• Competitive superiority components and market access and maintaining strategy
• Entering markets strategies
• Pricing strategies in a competitive environment (exercises + case studies)
• Distribution strategies in a competitive environment (case study)
• Promotional payment and withdrawal strategies (case designing)
• Watching customer news
• Informing customer on the organization’s news
• Dealing with customers (role play)
• Heed after-sale-services
• Making use of customer suggestions and ideas
• Benefits of customers’ thoughts and ideas


Target Group:
Marketing and sales staff.


Course Duration:
15 Training hours 


For more details don’t hesitate to contact the training officer:

on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln



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